Tag: campaign

They may be difficult but they’re so worth it

teresa-kluge-237996Public relations campaigns can be difficult to master but the outcome is totally worth it. For the newer PR campaigners, here are some quick tips to make the process easier.

  1. Know your audience. Whether you’re targeting soccer mom’s or bachelor’s, your audience is key to a successful campaign. Adapt your ideas to attract the attention of your audience to get the most out of the process.
  2. Create clear goalsNo one likes a disorganized workplace, especially when it’s your own. While working on your campaign, from the start, you should have clear, concise and achievable goals in mind- and on paper. Keep those goals in the front of your process at all times so you don’t lose sight of the end game during the hubbub of the work.
  3. Choose a channel. Will you be targeting your audience through Twitter or Facebook? Or will you be using an offline source such as a magazine or newspaper? Make sure you choose and stick to certain channels to reach your audience.
  4. Think of a new angle. Public relations has been around a long time. People are used to seeing the same kinds of ads and PR work all the time. Try to innovate a new way of spreading your news or setting up your ads or press releases. (BONUS TIP: target those press releases you work so hard on so they go to the right people rather than all willy-nilly out to society.)
  5. Figure out how to measure the effectiveness. After this is all done, or on its way to being done, how will you know if you did well? Find a way to understand the statistics that come back so you can celebrate knowing 100% that you did well.

Hopefully, these tips are helpful, they are in no particular order they are all fairly important to the public relations campaign process.

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