A Professional Interview

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Erin Casey, author, ghost writer, publisher, editor, and book coach.

Casey’s career hasn’t always been in the book field. She always liked writing and after having a kid during college at Blinn University in Texas, she took some time off. When she went back to college at San Houston State University she majored in Journalism and Advertising and minored in photography.

Writing has always been an interest.

Her advertising came in handy at Success magazine in her early career when she got the opportunity to work with the, then new, Empowering Women section of Success.

Then, she got to edit a book for a colleague and found her newest passion.

Casey has been on many paths in the communications department but book editing and publishing is her current position.

No week for Casey is ever the same, sometimes she has lots of projects in different stages of the publication process and sometimes she might only have a couple.

Obviously, writing is very important to Casey’s career, otherwise she wouldn’t have it.

Three tips Erin Casey would give to students:

1. Networking- build a platform for yourself, and tell people what you do. she says, it’s as simple as telling your friends and family what you truly do so you can make connections. Don’t be afraid to be bold.

2. Don’t skip out on deadline. Meet them. She spoke about if she had an employee miss a deadline they would no longer be her employee.

3. Also be thourough. No information is bad information when it comes to the communication and public relations fields, it’s what you do with said information that is important.

I interview Erin Casey on Monday June 19th at 4 p.m. and she is a friend of a friend. She really made me think about her fields more than I had before, she also ghost writes books and that was a surprising thing that I didn’t realize happened so much. I think she convinced me even more that I would like this kind of work.

Trump vs. Comey, a PR disaster


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If you have been paying any attention to the US news recently, James Comey and President Trump are ‘at odds’ to put it plainly. Trump fired FBI Director Comey on May 9th, 2017 and offered no reason. After news of this came to Americans, there were many different stories on what happened, and why Trump made the decision to fire Comey.

Originally, the White House spokespeople said that “Trump acted on the assessment of Deputy Attorney General Rod Rosenstein” (NPR) That story soon changed. Trump was interviewed by NBC News and stated that he would have fired Comey regardless of Rosenstein’s advice.

This was a big deal.

Whether or not Comey was fired for good reason or not doesn’t matter as much from the public relations point of view. the trouble came from the lack of understanding between the PR team members and the big names.

On May 12th, 2017, Trump tweeted this:

“James Comey better hope that there are no ‘tapes’ of our conversations before he starts leaking to the press!”

Trump was antagonizing the situation and making it worse by the day.

In a public relation crisis, it is vital that everyone on the PR team are on the same page with the same facts within the same story.

But that’s not all, to be a true PR crisis there are 7 signs.

  1. Surprise: Trump firing James Comey was a big surprise to not only the public but also to The White House Communications Staff, who needed to know how to handle the situation.
  2. Insufficient information: Trump gave no singular reason to firing Comey.
  3. Escalating events: Rumors began about why Comey was really fired after Trump contradicted the original statements on national television.
  4. Loss of control: The Internet blew up with stories of the firing.
  5. Increased outside scrutiny: the public and the press are on a rampage for answers.
  6. Siege mentality: “No comment” is advised but Trump has not heeded that advice.
  7. Panic: Trump stated there were ‘tapes’ in a painc mode, but it is now surfaced that there were no tapes, after several weeks of being coy to the press about their existence.

This situation could have been handled so much better. If I had been involved, I would have insisted that everyone was on the same page, rather the same word in the same sentence on the same page in the same book. Not just the PR team but also the big dogs; yes, the President should also know what to be saying in these situations because he is the biggest public relations frontman in the world.

Calling all PR students- it’s time to join a quality organization


The Public Relations Student Society of America (PRSSA) is made up of over 10,000 students and advisors with over 300 chapters in the United States. With a history of support from the Public Relation Society of America (PRSA), the resources students can get from PRSSA are almost endless. That’s right, they’ve got benefits and lots of ’em. So take the time to read this post for an overview of said benefits and then head to the website to join. Joining could better your career, education and social network! So here’s that overview:

  1. “Enhance your education.” With events and competitions, PRSSA offers many ways to learn more. They have scholarships and awards, leadership opportunities and the membership gives students access to case studies to help with their own studies.
  2. “Broaden your network.” Once again those events come in handy. They let members meet one another plus, PRSSA also has social media accounts for students to follow. To get connected just search for #PRSSA on most social media platforms. Along with that, they have PRSA sponsored chapters so that students can meet PR professionals and ask them questions.
  3. “Launch your career.” Internships to help with job-hunting, experience in the field and bulking up a resume. Access to the PRSA job center and associate memberships to PRSA, which consists of 20,000 professionals. These professionals could even be a co-worker or boss one day. If that doesn’t give someone a leg up in the public relations field, who knows what will.

Want to join now, right? Thought so. Join here.

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They may be difficult but they’re so worth it

teresa-kluge-237996Public relations campaigns can be difficult to master but the outcome is totally worth it. For the newer PR campaigners, here are some quick tips to make the process easier.

  1. Know your audience. Whether you’re targeting soccer mom’s or bachelor’s, your audience is key to a successful campaign. Adapt your ideas to attract the attention of your audience to get the most out of the process.
  2. Create clear goalsNo one likes a disorganized workplace, especially when it’s your own. While working on your campaign, from the start, you should have clear, concise and achievable goals in mind- and on paper. Keep those goals in the front of your process at all times so you don’t lose sight of the end game during the hubbub of the work.
  3. Choose a channel. Will you be targeting your audience through Twitter or Facebook? Or will you be using an offline source such as a magazine or newspaper? Make sure you choose and stick to certain channels to reach your audience.
  4. Think of a new angle. Public relations has been around a long time. People are used to seeing the same kinds of ads and PR work all the time. Try to innovate a new way of spreading your news or setting up your ads or press releases. (BONUS TIP: target those press releases you work so hard on so they go to the right people rather than all willy-nilly out to society.)
  5. Figure out how to measure the effectiveness. After this is all done, or on its way to being done, how will you know if you did well? Find a way to understand the statistics that come back so you can celebrate knowing 100% that you did well.

Hopefully, these tips are helpful, they are in no particular order they are all fairly important to the public relations campaign process.

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